Friday, 25 January 2008

The Perplexing Last Words of Jesus

There is no doubt that Jesus’ impact on history is unique. Whether the overall impact of this great Jewish prophet and mystic was positive or negative for humanity is up to the unprejudiced individual to judge, although, in my opinion, an objective assessment is not that easy.
Few people would argue that Jesus has been both passionately loved and vehemently hated by men more than any other historical or mythical figure. 
Under the inspiration of Jesus’ name, the greatest acts of sacrificial love have been performed and the finest pieces of art have been created; but, alas, also in his name, the most ugly wars have been fought by his fanatic followers, not that he is in any way responsible for that. 

In my opinion, Jesus’ teachings centered on love have had an undisputable positive effect on humanity, while the man-made doctrines about his ‘atonement’ and his supposedly equality with God have been a stumbling block and are responsible for many destructive divisions in mankind. The aim of this article is not an overall account of Jesus’ life but the analysis of his last words, and specifically the prayers he prayed, as recorded in the Gospels.

I wish I were sure that all the words which, according to the Bible, were uttered by Jesus are definitely his own and have not been put into his mouth by the writers of the Gospels much later. But, to be honest, I am not. My doubts are reinforced by the fact...

Sunday, 13 January 2008

Stealth Marketing: The art of deception

It is obvious to the naked eye, and quite offensive to one’s moral conscience and common sense, that nowadays marketing practices tend to be reduced to a black art of stealth, in an attempt to deceive potential customers and lure them into buying often unneeded, useless, or even harmful products. 

The psychological deception of fellow human beings by various advertising tricks has become the object of modern science of marketing, a science that has proven to be one of the most popular fields of study in universities and colleges during the last decades. Unfortunately, humans are considered by many entrepreneurs simply as consuming robots…

Once upon a time people used to exchange goods they produced for different commodities they needed. Later they invented money, which was supposed to enable them to trade more fairly and easily with each other. And, indeed, money was an important invention for our civilization. Soon, however, people chose money to be their god and,...